I don't know about Canada, but as far as I can tell most places I go people ride a motorcycle because they're cheap, have good gas mileage, and are easy to park (the same reasons I got one). In the U.S. people mostly don't care about any of those things and only ride motorcycles for the "cool" factor or because they're tied to ideas of toxic masculinity and they think it makes them look tough.

Possibly because of the size, you see a lot of cheaper/more efficient/lower cc bikes here. This is also rapidly expanding with the cost of living.