I do not believe anyone enjoys driving. I’m sure there are hobbyists who do enjoy dedicated racing vehicles, but they are not using them for “driving” as it is actually implemented in the USA. If people actually did enjoy driving, their revealed preference for types of cars would not be urban tanks - which are marketed to relieve fear of driving. Similarly, ads for cars would not emphasize the fantasy of cars helping one escape from the reality of driving.
Car makers are keenly aware how much people dislike driving, so they ironically advertise cars as a way to avoid driving. Case in point: the latest pathetic ad trend is the idea that cars can take you to places you would normally have to leave a car to get to, like a mountain top or camping site deep in the backcountry.
Alternately, my sense is that motorcycles are not marketed this way. The ads seem more grounded in reality. 2/2
Dazzling Urbanite
in reply to Neil E. Hodges • • •I do not believe anyone enjoys driving. I’m sure there are hobbyists who do enjoy dedicated racing vehicles, but they are not using them for “driving” as it is actually implemented in the USA.
If people actually did enjoy driving, their revealed preference for types of cars would not be urban tanks - which are marketed to relieve fear of driving. Similarly, ads for cars would not emphasize the fantasy of cars helping one escape from the reality of driving.
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Neil E. Hodges likes this.
Neil E. Hodges
in reply to Dazzling Urbanite • •Dazzling Urbanite
in reply to Dazzling Urbanite • • •Car makers are keenly aware how much people dislike driving, so they ironically advertise cars as a way to avoid driving. Case in point: the latest pathetic ad trend is the idea that cars can take you to places you would normally have to leave a car to get to, like a mountain top or camping site deep in the backcountry.
Alternately, my sense is that motorcycles are not marketed this way. The ads seem more grounded in reality.
2/2
Neil E. Hodges likes this.