Threads has lost half its users since launch, Zuckerberg tells staff
Meta Platforms executives are heavily focused on boosting retention on their new social media app Threads, after it lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday.Retention of users on the text-based app was better than executives had expected, although it was "not perfect," said Zuckerberg, speaking at an internal company town hall, the audio of which was heard by Reuters.
"Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet."
Zuckerberg said he considered the drop-off "normal" and expected retention to grow as the company adds more features to the app, including a desktop version and search functionality.
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𝕕𝕚𝕒𝕟𝕖𝕒 🏳️⚧️🦋 likes this.
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Nora Qudus
in reply to Adam Hunt • • •Adam Hunt
in reply to Adam Hunt • • •Not that I can see.
He is right about one thing though, when you offer a new service like this tons of people sign up and most never come back. "Bright, shiny, new object effect".
Joyce Donahue
in reply to Adam Hunt • • •Adam Hunt
in reply to Adam Hunt • • •𝕕𝕚𝕒𝕟𝕖𝕒 🏳️⚧️🦋
in reply to Adam Hunt • • •Adam Hunt
in reply to Adam Hunt • • •clarice oncemore
in reply to Adam Hunt • • •clarice oncemore
in reply to Adam Hunt • • •Adam Hunt
in reply to Adam Hunt • • •clarice oncemore
in reply to Adam Hunt • • •With the move to Masto from The Bird many small organisations have found themselves splintered and lost, roaming the Fediverse like ghosts of times past. So that didnt go well, depending on one's point of view. The same would happen if they left FB, so they hang in rather than risk years of establishment.
'tis a curious thing."better the devil you know"
Joyce Donahue
in reply to Adam Hunt • • •clarice oncemore
in reply to Adam Hunt • • •It's a comfort to many - eg a local chap whose only available contact with family is through FB via satellite. Phoneage here is quite shit and a letter stating "i'm having a heart attack and am going to hospital" takes about a week to be delivered, so he contacts the district nurse via facey. She's at the scene in a few minutes (an ambulance takes about 30-40 if available, the air ambulance even longer) and organises the hospital for his arrival. So facey saves lives...0.0 It's a shame it treats its users so horribly.
Joyce Donahue
in reply to Adam Hunt • • •clarice oncemore
in reply to Adam Hunt • • •Nora Qudus
in reply to Adam Hunt • • •clarice oncemore
in reply to Adam Hunt • • •@｛Hans｝ haha! there is sure to be one out there...
@Nora Qudus i can sure dig that. facey games were good! Probably still are :) except Pot Farm, which went away. It was so much fun and didnt require calling in friends in order to unlock too much but one could make new facey accs if that were the case (pre the ID hysteria wherein people willingly gave photo ID, addresses,phonenumbers, mothers maiden names etc. That was wild 0.0 )
i still have a machine devoted to facey, it was such an interesting thing.
Nora Qudus
in reply to Adam Hunt • • •clarice oncemore
in reply to Adam Hunt • • •clarice oncemore
in reply to Adam Hunt • • •